After the success of the first season, being Vergüenza the second most watched original production on the Movistar+ platform, Jesús and Nuria are back with a second season in which parenthood becomes the main change in their lives.

Even though the two new members of the family, a very grown-up 5-year-old and a newborn, would be meant to eclipse anything else that could happen, in their case, a third and apparently innocent element slipped in: the fuet.

So there was no choice but to make room for the fuet on the poster and leave the presence of the children for the claim.

TAGLINE

POSTER

PRE-CAMPAIGN

When reading the critics and opinions about the first season, we realized there was an overall feeling of “I can’t look at the screen any longer”. A gesture more expected from a horror movie than from a comedy like Vergüenza. So we had to take advantage of this.

If you can’t stand watching it, put on the glasses. But not any glasses, put on the special glasses for Vergüenza.

To promote the 2nd season, we arranged for the cast from the two first seasons to remember the most embarrassing moments of season 1 (of course, with the glasses on) and warn of what was to come with Season 2.

PRESS MAILING

We came up with a personalized promotion package for the press. Each package featured each journalist’s own critic about Season 1, and it included the Vergüenza glasses as a warning of what was to come with a much more embarrassing season 2.

CAMPAIGN CONCEPT

With this concept in mind, we launched the Season 2 campaign: a much more embarrassing one.

PRE-RELEASE CLIPS

POST-RELEASE CLIPS

CLIPS FOR THE AUDIENCE THAT HAD ALREADY WATCHED SEASON 1

CHRISTMAS CAMPAIGN

There are only 6 episodes in S2. Compared to the 10 that had the first, the directors wanted to compensate with a Christmas Special called “Black Santa”. Since this is a special episode, we created a completely new look for the poster, in order to differentiate it from the S2 campaign.

POSTER

For this 2nd season GOOD was also in charge of the series social media, managing the Twitter and Instagram profiles, coordinating with the Movistar + network team, and creating custom content.