If we are talking about entertainment we have to talk about football. And in this case, about football on pay-TV.
We have been collaborating as marketing consultants with the Mediapro Group for several years now. During this time, we have been involved in the launch of brands such as GoIt, —the fist DTT payment channel—beIN Sports and beIN CONNECT, the first OTT sports platform in Spain.
The strategic plan for these brands extended to one year, including recruitment actions, stunt marketing actions, direct communication to different bbdd and implementation of satisfaction surveys among others.